Myer appoints Lynna Barnard as its new GM of e-commerce

Kaycee Enerva

9th Jun 2023

Australian department store chain Myer has appointed Lynna Barnard as its new GM of e-commerce, where she will be responsible for the company’s digital end-to-end, including trade, operations, and online content. 

Barnard has more than 18 years of marketing and e-commerce experience, with a track record of setting up and growing businesses of brands including Cotton On, Billabong, Best & Less, National Tiles, and most recently, Dan Murphy’s. 

The company said Barnard has a “deep understanding of complex factors” that drive success in online retail and is skilled in optimising product assortments, streamlining supply chain operations, and creating effective marketing strategies that drive traffic and sales. 

Over the past three years, the compounding annual growth rate (CAGR) of online group sales is 31.5 per cent, making it Myer’s largest store. Group online sales of the company’s half year results were $382.3 million or 20.3 per cent of total sales.

The company said Barnard’s role would help drive its online business and amply the progress already made to drive past $1 billion in annual sales. 

“Myer has established a strong omnichannel business which has driven significant growth over the last three years,” said Geoff Ikin, CCO at Myer.  

“As we continue to drive this business further, it is exciting to have Lynna join us with her considerable marketing and e-commerce experience.”