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Myer and Amazon reach Kindle deal

Myer will now stock Amazon Kindle products online and in-store, thanks to a new deal the two retailers announced yesterday.

As an official retailer of Amazon Kindle products, the department store chain will sell a range of Amazon’s e-readers and accessories in select stores and on, priced between $109 and $299.

“We are thrilled to announce our program with Myer, a true icon of Australian retailing. As the largest department store chain down under, Myer will help make e-reading even more accessible to literature enthusiasts across the nation,” said Scott Harrington, director of Amazon device sales.

“We want to help make it as easy as possible for Australians to delve into a good story. Now that Australians can shop for Kindle e-readers and accessories at Myer, we’re one step closer to that goal.”

Dain Friis, group general manager of home and entertainment at Myer, said the collaboration is “a natural fit for us”.

Analysts have suggested that Amazon’s entry into Australia, alongside a number of international brands entering the market, could pose a major risk to the department store chain.

Meanwhile, Myer CEO Richard Umbers continues to defend the company’s ‘wanted brands’ strategy, despite the retailer suffering a $46 million hit from the collapse of its Topshop experiment and continuing pain from fashion label sass & bide.



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