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MyDeal’s first quarter brings record sales, customers

Online marketplace MyDeal has seen its gross sales hit record levels for the first quarter of FY22, reaching $69.5 million – 49 per cent up compared to the prior quarter, and 22.6 per cent up on the same period last year.

Additionally, the business saw active customers grow 38.9 per cent to approximately 929,000, while returning customers made up nearly 60 per cent of all sales.

“I’m very pleased to announce another record quarter despite cycling a period of unprecedented growth,” MyDeal CEO Sean Senvirtne said.

“Through relentless focus on our key strategic initiatives, doing it ‘right, not rushed’, and executing our plan we have been able to grow faster than the industry average. Operating in a growing and underpenetrated online household goods market within Australia, MyDeal continues to acquire more market share and will continue to thrive in the years to come.”

According to Senvirtne, the launch of MyDeal’s dedicated mobile app has been a proven success, with more than 10 per cent of the business’ sales now coming through the channel.

And, due to a strong start to the year, MyDeal is expecting a strong year ahead.

“We’ll continue to improve our mobile app to deliver increased conversion and engagement, and as we design and build our loyalty program and focus on being truly customer obsessed, we are confident we are in a strong position to grow all key metrics,” Senvirtne said.

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