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MyDeal recognised after year of diversification

Online marketplace was named 2017 Online Retailer of the Year at the Optus My Business Awards last week, capping off its year in the spotlight, with CEO Sean Senvirtne also being named a finalist for Business Leader of The Year.

MyDeal was also recently featured on the AFR’s Fast 100 this year, ranking sixth on a list of the fastest-growing Australian businesses.

The marketplace has doubled its financial year revenue in the past twelve months, from $15 million to $35 million and onboarded established retailers, such as Shaver Shop and Kitchen Warehouse.

MyDeal has also engaged in a major diversification strategy, introducing several new verticals including small businesses loans through MyDeal Marketplace Loans, online fashion through MyWardrobe and luxury travel through an exclusive partnership with Ignite Travel Group.

Each strategy was driven by market trends, and internal data, enabling the business to stay aligned to the Australian consumer.

The business has also established industry initiatives, such as its Top 50 Influencer Awards in early 2017 and E-Commerce Marketplace Summit.

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