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Logistics & Fulfilment

Mr Yum eager for US, UK expansion

QR code menu ordering system Mr Yum is planning an expansion into the UK and US after an $11 million funding round, following significant growth during the pandemic.

According to a report in The Australian, Mr Yum grew its customer base 29-fold in the last year as restaurants and cafes rapidly improved their digital offerings and wished for a way to sell products through QR codes.

According to Mr Yum co-founder and chief executive Kim Teo said being based in Australia has helped it prepare for an international expansion, as the country making it through 2020 in a relatively strong position compared to other markets allowed Mr Yum to leverage the lessons gained locally into other markets that were still recovering.

QR code ordering and payment systems are more prevalent in Australia then in the US, giving Mr Yum an advantage breaking into that market, said Teo.

“There’s been a lot of skepticism about QR codes and whether they’re here to stay, but I can tell you they have been transformative for connecting physical with digital,” Teo told The Australian.

“And it’s not just menus. It’s advertising, it’s supply chain tracking, it’s everything. There’ll be no going back.”

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