Mother’s Day deliveries up 60 per cent: Sherpa

Dean Blake

11th May 2021

Same-day delivery company Sherpa recorded a 60 per cent increase on deliveries on Mother’s Day this year, shipping 11,000 packages to 840 individual post codes.

And while florists saw a 40 per cent increase in trade, they weren’t the only industry to grow, with cupcakes, desserts and hampers enjoying growth of 30 per cent.

“Mother’s Day 2021 is a big example of the revolution that is happening now in retail,” said Sherpa chief executive Duncan Brett.

“Consumers, generally have a mentality that they ‘want it and they want it now’, [and] we are delivering a lot more flowers, working with a lot more businesses and covering a much wider area than ever before.”

The area that relied most heavily on Sherpa’s delivery was South Melbourne, which grew 80 per cnet on last year, followed by Camberwell in Victoria and Buderim and Victoria Point in Queensland.

Brett said this demand for rapid delivery has also been felt across other categories in the past year including groceries, medical, alcohol, consumer electronics, and gifting.