Most Aussies are ordering meals online at same rate or more often as a year ago

Kaycee Enerva

20th Aug 2024

Aussies are ordering their meals online at high rates, with many maintaining or even increasing their usage compared to last year, according to the latest online ordering trends report by DoorDash.

The report – which gathers data from consumer surveys from DoorDash – reveals that 68 per cent of consumers are ordering food delivery as often or more frequently than they did last year. 

Almost half (49 per cent) used food delivery in the past month, with 53 per cent exploring new restaurants through the platform between Q4 of last year and Q1 of this year. 

Notable trends in consumer behaviour include the popularity of Saturday as the top day for food delivery and 6pm as the peak time for orders. Additionally, 54 per cent of Australians prefer using third-party apps for ordering, with 28 per cent of orders through platforms at least five times a month. 

The report also revealed generational differences in dining habits. Baby Boomers are more likely to use their dishes and utensils for delivery food, while Gen Zs and Millennials eat directly from the delivery container. 

In terms of looking for new restaurants to try, 22 per cent of Gen Zs prefer Instagram, while Millennials prefer Facebook (21 per cent) and Instagram (19 per cent). 

The trend towards convenience extends to late-night and breakfast orders, with DoorDash seeing a 107 per cent increase in orders placed between midnight and 5am and a 58 per cent growth in breakfast orders between 5am and 11am. 

According to DoorDash GM Puji Fernando, these shifts are likely influenced by Aussies returning to the office and seeking quick and convenient meal options. 

“Convenience platforms support Australians in the different phases of their busy workday,” he added. “These insights enable us to improve DoorDash’s offerings, providing our customers with a more personalised and seamless experience through our app.”

As consumer interest in delivery platforms grows, the company advises restaurants to invest in loyalty programs, promotions, and personalised marketing to attract and retain customers.