Mobile most common way Australians access internet
Mobile devices continue to be the most common way consumers are accessing the internet, according to a new report by the Australian Competition and Consumer Commission.
The Internet Activity report found that, as at 31 December 2018, there were 24.2 million mobile handsets in Australia – accounting for 61 per cent of all access connections in the country.
However, fixed-line and wired technology made up 91 per cent of downloaded data, with mobile only accounting for 6 per cent, and the remaining 3 per cent made up by wireless broadband, signalling that while most people are content to browse on their mobile devices, they prefer to use a fixed-line when handling large amounts of data.
“This report provides a clear indication that while consumers are most often using their phones to access the internet, when downloading significant content they currently favour fixed line connections,” ACCC commissioner Cristina Cifuentes said.
“The volume of data downloaded is expected to grow exponentially as [a] result of the increased usage of content streaming services such as Netflix, social media such as Facebook, and applications including online gaming that continue to incorporate content-rich and video components.”
These figures parallel what was put forward in research by Salesforce in late 2018, which stated that mobile had become “undoubtedly the most disruptive force in retail since the onset of e-commerce.”
The research predicted that 68 per cent of all e-commerce traffic would come through mobile devices over the 2018 holiday period – a 19 per cent increase year on year.