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Marketing

Menulog promotes new delivery service with Sydney pop-up

Following the launch of its food delivery service in April, Menulog has opened a pop-up store in Sydney to highlight the time savings of ordering takeaway, rather than cooking dinner.

Citing new research that You Gov prepared for the delivery platform, Menulog said Australians spend more than an hour each day preparing meals, instead of getting more sleep, relaxing, or going outside more.

The food ordering turned delivery service aims to give Aussies back this hour in their day through a range of tongue-in-cheek “products” at its pop-up store in Surry Hills, 25/7.

Open for one hour a day from 1pm this Tuesday, Wednesday, Thursday, the store offers products such as Quality Thyme (with friends and family) and BuzzPops (before he cuts you out of the will), each of which includes a $20 Menulog voucher.

One of the products, Spread (the love), encourages people to share a voucher with a friend or family member across Australia.

Singer-songwriter Shannon Noll has teamed up with Menulog to launch products of his own, including What About Tea, which will give Aussies a chance to sit back and relax with a soulful cuppa while Menulog does dinner.

To celebrate the store opening, Menulog is offering free pizza from Epic pizza to all store customers on Tuesday. Noll will also be performing at the launch.

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