Menswear retailer signs deal with Chinese manufacturing giant

Internet Retailing

28th Feb 2018

Made-to-measure menswear retailer InStitchu has just received $3 million investment from prominent suiting manufacturer, Dayang Group, which will help the business continue to roll out its international expansion, upgrade its technology and speed up its production process in the future. Based in Dalian in China, the Dayang Group has worked with several high-profile suiting brands in the past, including Ralph Lauren.

“InStitchu has achieved great success building an incredible brand, a beautiful shopping experience, and a loyal customer base of fans all around the world,” the brand said in a media statement. “We’re looking forward to working closely with James, Robin, and the team to help InStitchu create a menswear experience custom-built for the 21st century.”

According to InStitchu co-founder Robin McGowan, given the retailer and manufacturer have already been working together for the past two years, the investment came as “a natural progression” of their existing relationship. Last year, InStitchu opened its first US storefront in New York City, in addition to enjoying 114 per cent year on year growth and tripling its staff to more than 60 worldwide.

Meanwhile, the retailer is planning to continue to open more physical stores and experiment with pop-ups in Australian major cities before the end of the year, including Adelaide and Perth. Early next month, InStitchu will open its second Sydney CBD location on Clarence Street.