Meal delivery business My Foodie Box joins ASX on Friday

Dean Blake

6th Jan 2022

Perth-owned and operated meal delivery business My Foodie Box is launching on the ASX after a $6 million IPO on Friday, 7th January.

The business, which delivers locally-sourced meal kits to Western Australian households, is now aiming to bring its offering across all of Australia, and saw large investment from Thermomix-owner Magnet Investments which will lead to a strategic partnership between the two businesses.

“Through our exceptionally strong meal kit offering and our deployment of technology, My Foodie Box is a highly scalable business that entered the Australian market at the right time,” said chief executive Parisrat Hughes.

“We are very pleased with the significant investor interest we have received to date… which will enable us to further accelerate our strategic plans. 2022 promises to be another massive year for My Foodie Box.”

My Foodie Box initially began trading in January of 2019, and sources ingredients from local, ethically responsible farmers and producers in the form of meal kits. In addition, My Foodie Box also allows customers to add staple pantry items, such as milk, eggs, olive oil, etc, to their delivery, negating some of the need to perform a regular shop alongside their meal kit delivery.