Salmat expands e-commerce capabilities with BigCommerce partnership

Heather McIlvaine

19th Feb 2019

Australian marketing services company, Salmat, is expanding its e-commerce capabilities through a new partnership with BigCommerce, a commerce platform aimed at mid-size businesses.

The partnership will enable Salmat to offer commerce solutions via the BigCommerce platform. It comes at a time when more businesses are looking to achieve a single view of customer data and seamless execution of marketing initiatives across channels.

Salmat, which counts Woolworths and Target Australia among its clients, said retailers will be able to achieve the real power of omnichannel when they combine e-commerce with digital performance marketing services, such as SEM, SEO and CRO [conversion rate optimisation].

The integration between the two service providers will enable users to focus on their business, not the technology behind it, Salmat said.

BigCommerce, an e-commerce platform started in Sydney, is ramping up its presence in Asia-Pacific. It recently appointed its first-ever director of Asia, Dene Schonknecht, who was most recently APAC director of channel sales at Magento, a rival commerce platform.

The platform has opened an office in Singapore, the company’s sixth global location.