Man of Many launches online lifestyle store
Online lifestyle publication Man of Many has launched an in-house online store, providing a curated and niche selection of brands a way to reach its readers directly.
The site already has around 20 brands stocked, focused on fashion, grooming, fitness and technology, which have been curated by the Man of Many team.
“Our publication has a strong product focus and our audience comes to Man of Many for guidance on what to buy,” said Frank Arthur, co-founder of Man of Many.
“It simply made sense for us to create our own e-commerce platform, one that gives our audience direct access to purchase a selection of the products we cover and brands we feature.”
According to the business’ release, the ability to read about a product on Man of Many and then instantly shop it will be hugely beneficial for it’s audience and it’s brand partners.
“We’ve always been a publication that hinges on innovation and having a market-leading global solution like this takes our digital presence to the next level,” Arthur said.
“It’s an exciting period of Man of Many as a business… we now have the mechanics and processes in place to build out our future as a lifestyle brand.”