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Logistics & Fulfilment

Logistics expert leaves Sendle for CouriersPlease

Leaving her role as head of commercial operations at Sendle, Hoy Yen hooper has been named chief operating officer at CouriersPlease (CP), where she has been tasked with driving the strategy and innovation of national operations as the company expands its delivery and courier network across the country and overseas.

The courier service annually delivers more than 17 million parcels across Australia and around the world and is positioning itself for growth as the e-commerce market heats up.

“I am looking forward to heading up the operations at CP at an exciting time for the logistics and e-commerce market in Australia,” Hooper said.

“With big players such as Amazon and Alibaba coming to our shores for the first time, CP aims to become a leader in parcel deliveries.”

Hooper brings to her role nearly two decades of general management and commercial experience in the Australian and New Zealand logistics and supply chain sectors, where she previously was MD at DHL eCommerce Oceania and commercial and operations manager at Deutsche Post Global Mail in Australia before her stint at Sendle.

In line with changing customer expectations, Hooper said she will focus on instilling a customer-led product focus approach in the organisation.

“CP is already about to launch some exciting customer-centric developments, including re-delivery to a neighbour, and I am keen to work with the team to launch them in the market,” she said.

CP has recently introduced more flexible delivery options, including after-hours customer parcel collection options to help e-retailers and other businesses maximise the chances of a successful first-time delivery.

Customers can also choose to redirect their parcel to an alternative address (via email notification sent during transit), give authority to leave the parcel without a signature, or redirect their parcel delivery to a nearby CP-nominated retail outlet or parcel locker.

Hooper will report to CP CEO Mark McGinley, who said CP will benefit from her expertise.

“Hoy Yen has an exceptional track record in the industry, in strategy development, improving business processes and implementing new initiatives.

“She is bringing with her a vast depth of knowledge and experience in logistics and supply-chain management that will help drive the CP business as it expands operations to support the growing online retail market,” he said.

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