International: AnyMind acquires Japanese e-gifting platform AnyReach
Cloud-based digital marketing company AnyMind Group has completed its acquisition of AnyReach, a Japanese e-gifting company, which will operate under its current name.
Offered by AnyReach, AnyGift is an online gifting platform that allows users to receive redeemed or physical gifts without having to provide the recipient’s address.
“With this acquisition, our 10th M&A deal and fifth in Japan, we are accelerating our expansion in the e-commerce space,” said Kosuke Sogo, CEO and co-founder of AnyMind Group.
By merging AnyGift with its digital management platform, AnyX, and influencer marketing system AnyTag, the company will help to increase online capabilities and e-commerce strategies as part of the integration and acceleration of its global footprint.
“AnyGift has been adopted by over 700 companies, solidifying its position in Japan. We can expand globally and continue innovating beyond digital gifting, incorporating offline experiences as well,” said Kosuke Nakajima, CEO of AnyReach, who will join AnyMind’s leadership team.
Founded in 2016, AnyMind Group is a business-process-as-a-service company for marketing, e-commerce and digital transformation. AnyMind Group has spanned 15 markets in Asia.
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