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Podcast with Johnnie Cass of Stonemen

Johnnie Cass is co-founder and general manager of Stonemen, an Aussie underwear brand. They sell online and wholesale to stockists globally. After launching six years ago, the company now has an annual turnover of $500,000.

Speaking on the eCommerce Masterplan podcast, Cass explains how he started the business, how he and his business partner meld their very different views to create a successful company and the key tools involved in that. Plus, he talks about the challenges of cashflow, budgeting and wholesaling overseas.

“What we really want to try and do is move out of that gift market and come up with strategic ways of increasing our sales out of those periods. And our wholesale strategy is a part of that,” he said.

Listen to the interview in full here:

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