KeepCup sees big impact from War on Waste doc
Melbourne-based reusable cup manufacturer KeepCup said it has seen a 690 per cent increase in sales enquiries, since the ABC’s War on Waste documentary aired last week.
The final episode of the three-part series focused on Australia’s coffee industry, debunking the myth that disposable coffee cups are recyclable.
The fact that one billion disposable cups are sent to landfill in Australia each year is a message KeepCup has been trying to spread since 2009.
“The response to the ABC’s War On Waste documentary has been phenomenal – it’s given momentum to the conversations we’ve been having about sustainability and individual responsibility on a scale we have not seen before,” said KeepCup’s managing director Abigail Forsyth, who started the company with her brother, Jamie Forsyth.
In addition to the increase in sales enquiries, Fosyth said the company has seen a 403 per cent increase online sales and a 205 per cent increase in web traffic.
Even before War on Waste aired, the brand had a global presence, selling more than five million KeepCups in 65 countries and opening offices in London and Los Angeles to meet consumer demand.
“As an Australian business at the forefront of the reuse campaign, it’s fantastic to see the War On Waste program has inspired so many individuals, organisations, cafes and retailers around Australia to make small, sustainable changes to their everyday behaviours,” Forsyth said.
“Without a doubt, we’ve entered a new phase of the reuse revolution and Australia is leading the way.”