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Karen Willis Holmes launches pre-loved wedding dress marketplace

Australian bridal designer Karen Willis Holmes (KWH) has launched a pre-loved marketplace for re-selling wedding dresses.

The Pre-Loved by Karen Willis Holmes initiative is designed to cater to eco-conscious brides who want “affordable and sustainable options” for their wedding dresses.

Brides can re-sell their beloved KWH wedding dresses to other brides directly through the designer’s marketplace, boosting a full-circle process.

The platform offers a range of options for brides who can either opt to have their gowns available for an in-person or remote try-on.

The official website will launch on July 31 and has already recorded an uptake of 50 listings so far. It is expected to grow further based on demand.

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