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E-commerce relaunches, partners with Nike

Walmart-owned has relaunched its online marketplace and entered into a strategic partnership with Nike.

Hundreds of Nike products across apparel, footwear and accessories for men, women and children are now available on the site.

The partnership is part of’s new strategy to focus on customers in major metro cities, with categories spanning groceries, home, fashion, beauty and electronics.

“I am so excited to relaunch Jet to consumers,” president Simon Belsham said.

“As a retailer, we must build experiences that customers love and trust, backed by strong values. For Jet, this means offering a more tailored shopping experience combined with a unique assortment of great brands in a way that brings empathy back into e-commerce.”

The site’s imagery and messaging will be personalised for each user based on their location, starting with New York and rolling out to other major cities in time.

New Yorkers will also get access to a selection of iconic local brands, including craft beer.

Product recommendations will be smarter and more timely, while iOS customers will be able to use Siri to building shopping lists in the app.

Jet also now offers three-hour, same-day and next-day delivery windows and the ability to customise delivery options (i.e. “leave package with the doorman”).

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