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Ikea Australia lets customers buy second-life products

Ikea Australia has launched an online platform allowing customers to browse and reserve second-life Ikea furniture and homeware products.

A new ‘As-Is Online’ section on the Ikea website lets customers access discontinued items, used showroom display items as well as pre-loved goods returned through the business’ Buy Back service.

Once reserved online, customers can make the purchase by visiting their selected store’s As-Is area, located near the checkout area.

According to research carried out by the retailer, 22 per cent of Australians buy second-hand goods all or most of the time with 21 per cent stating they completely avoid buying anything new.

Lachlan Mitchell, Ikea Australia’s product recovery leader, said: “Our new As-Is Online platform gives our customers an easy way to shop more sustainably and find the perfect home furnishing products to make their life at home better.”

Mitchell says customers can get 20 to 75 per cent off the original selling price by buying ‘As Is’.

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