Huxbaby set to launch resale platform HuxCycle
Huxbaby, a children’s clothing brand, has launched HuxCycle – a marketplace that allows consumers to resell preloved Huxbaby garments.
Established in 2014 in Melbourne by husband and wife co-founders Elad and Jennifer Admon, Huxbaby offers trendy, minimalist, and unisex clothing for children.
The brand’s new platform aims to support sustainable children’s clothing by extending the lifecycle of its products and giving garments a second, third, or fourth life.
To use the platform, sellers can take pictures of the garment, answer some questions, and submit it for review.
The platform directly integrates with the Huxbaby website so sellers can access official web images and descriptions. It will also be responsible for the payment transactions, shipping, and verifying the item’s authenticity.
Sellers can receive 100 per cent of the selling price as Huxbaby store credit or 80 per cent of the selling price in cash.
Sophie Sims, digital marketing manager of Huxbaby, said the brand is aware of the Huxbaby Buy/Sell/Swap group on the Facebook marketplace and believes offering an official platform can help avoid fraud and risk.
“Having an official online platform for our customers aligns with our key value of providing high quality, long-lasting, kids clothing that can be worn and shared over many, years,” Sims concluded.
HuxCycle marketplace is exclusive only to the brand’s clothing and items.