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Hungry Panda rebrands across Asia Pacific

Food-delivery platform Hungry Panda has revamped its brand identity with a new logo, IP and colour scheme it says better reflects customer-centric values.

The company says the new brand campaign will show the platform as a one-stop lifestyle service with “high-quality integrated benefits” for overseas Asian communities.

Kelu Liu, founder and CEO of Hungry Panda, said the company chose to shift from blue and white colours to adopt yellow and black for several reasons.

According to experts, the most visible safety colour for transportation is yellow, especially at night.

“We are a delivery platform that relies on riders to fulfil and deliver orders in a timely manner, the safety of our riders is of paramount importance,” said Liu.

A new bamboo design has also been included in the revamp as it symbolises growth, stability and sustainability which reflects the company’s commitment to environmental protection.

Kitty Lu, director of public affairs at Hungry Panda, said: “Our platform was named after China’s treasured giant pandas so it’s quite fitting to include their favourite food as part of our brand.”

The campaign is now live across Australia, New Zealand, the UK, France, Italy, the US, Canada, Japan, South Korea and Singapore.

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