Hello Molly Fashion Online Destination For Fun

Rolando Mejia

26th May 2015

Online at www.hellomollyfashion.com and now at their new luxurious Sydney showroom you can shop the latest trends in playsuits, party dresses, winter knits, shorts, shoes and so much more. The Hello Molly girl is sassy, sexy, romantic, a free spirit and a trendsetter, with designs that embody femininity, exude confidence and creativity. The collections are affordable without compromising on quality, and with 100 new styles dropping every week there is always something fresh and exciting to check out. We ask some questions…..

What is the Critical Success Factor in your business?

We want Hello Molly Fashion to be the number one online destination for fun, fast and affordable fashion. There are a few factors that are important to the success of our business. Maintaining excellent customer relationships and building brand loyalty is key to the Hello Molly brand. We treat our customers as friends, we listen to what they want and we have really proactive and open communication with our fans. Also excellent customer service, a great customer experience is imperative, we want our customers keep coming back and to feel part of the Hello Molly culture.

What is the most beneficial traffic and subscription driver to your site/s? Is it Press/Media, Social Media, SEO PPC, Affiliate?
Social Media has been a key driver of traffic and subscriptions to the Hello Molly Fashion site. We are very active on all our social media channels. We repost and we also feature some of our customer’s pictures in their latest purchases on our site. It has created a Hello Molly community of fangirls. Our customers really feel as if they are part of something and we treat them as our friends. SEO is also important to the business and it is great when Hello Molly is on the same page as The Iconic and ASOS as those business have million dollar advertising campaigns. The press element is also good, as we have been featured on some really great sites and magazines. It is always fantastic to see the Hello Molly Fashion brand in print!

What are your biggest eCommerce challenges?
Ena? – Our biggest eCommerce challenges, as with so many business are Search Engine Optimisation and site rankings. Google and similar change their policies regularly and so we have to keep on top of what the latest Internet Marketing advancements are. Even if we have amazing service and great fun and fast fashion that our customers love, we still need to be found. Online is our business and we have to stay current, as the saying goes ‘if you’re not on the first page of Google, no one will find you!’

What do you predict for the future of your business and eCommerce?
We are focused on making Hello Molly as big as possible by sticking with our current business and eCommerce model, just on an ever-growing scale. We are focusing on building the online brand and steadily increasing our global market. We have shipped Hello Molly styles to 86 countries so far, which is exciting and something we are looking at expanding over the next year. We just recently opened a huge 500sqm showroom and office space and it means that our customers can come in a try on pieces before they buy, drop off returns and meet the team. Eventually I’d like Hello Molly to be a complete lifestyle brand on par with something like Urban Outfitters, with home wares, stationary and more.

What was your best day in eCommerce, what did you sell and how did you drive those sales?
Ena??? – Our biggest sales days tend to come as a result of a proactive marketing push by us. Such as a newsletter mail out, or if we get a model or blogger with a huge following posting a picture of themselves in a Hello Molly Fashion piece, or if we get a good pieces of media coverage online.

 Ena Hadziselimovic of Hello Molly will be presenting at the Online Retailer Conference 22- 23 July 2015 in Sydney