Hairydog and Barrel & Batch launch curated online liquor store
Online liquor retailer Hairydog has relaunched as Barrel & Batch today (February 1), following the merger of the two entities.
“We recognised a gap in the market for an online destination that has a single-minded focus on premium alcohol,” said Ryan Agar, head of e-commerce at Hairydog Group. The group includes the soon-to-be Barrel & Batch and Boozebud.
“Plus, we’ve long felt at Hairydog that our product collection – and our customer base – is a little more sophisticated than the name ‘Hairydog’ would suggest, and we’ve been working on a rebrand for some time.”
Barrel & Batch will showcase more than 3000 selected premium wines and spirits sourced by the company’s experts from Australia and overseas. These will include gin, tequila, and rum.
Meanwhile, Barrel & Batch founder Ray Daniel will remain in the business as a spirits specialist. A whisky connoisseur, Daniel will continue to source exclusive whiskies and host virtual tastings and events for the brand’s customers.
“Partnering with Hairydog Group means offering their customers an even greater range of premium and limited-release whisky,” said Daniel.
Customers will be able to access the new Barrel & Batch online store at barrelandbatch.com.au.
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