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Global Fashion Group co-CEO Patrick Schmidt steps down after 10 years with the company

Patrick Schmidt – the co-CEO of Global Fashion Group (parent of The Iconic) – has stepped down from his role after five years of co-leadership, citing personal reasons.

Christoph Barchewitz will take over operations as sole CEO while Gunjan Soni has been appointed COO and will join the management board. The transition will become effective from March 1.

As CEO of GFG’s business in the ANZ region, Schmidt established The Iconic and was instrumental in the turnaround of the company in the Southeast Asian markets.

He also introduced a sustainability strategy, which is now a key business priority across GFG and was an interim CEO of Zalora. He has been with the business for 10 years.

“I am proud of what we have achieved together and to have co-led a business that is pioneering fashion e-commerce in growth markets.

“Christoph is an outstanding leader and I trust that with Gunjan joining the management board, there is no better team to lead GFG into this next stage of the company’s development,” said Schmidt.

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