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Gemjoli – Online Jewellery Startup

Justus Hammer, co-founder of, and Bjorn Behrendt, co-founder of, have joined the advisory board and participated in a seed funding round of Melbourne-based online jewellery startup The two serial entrepreneurs will advise the founding team on their go-to-market and funding strategies moving forward.

“Gemjoli is like 99designs for jewellery.

It not only offers endless customization options to customers but a platform for jewellery designers to work with Gemjoli customers on that special piece of jewellery. No matter how crazy a jewellery idea is, Gemjoli will turn an idea into a very unique and personal piece of jewellery and all that for an unbeatable price.” says Justus Hammer

“Gemjoli is a fascinating startup that allows the online configuration of handmade jewellery with millions of different style, gemstone and metal combinations. The 3D CAD (computer aided designs) engine renders custom high-resolution images in split seconds depending on what materials as well as stones the customer selects.” adds Bjorn Behrendt

Gemjoli’s story:
Gemjoli was founded by Australian’s Payal and Sundeep Maheshwari who launched their online business in January 2014 with a unique catalogue of customizable rings and necklaces in endless variations. The startup that targets the $1.6bn jewellery market already has over 4,000 Facebook fans. All products are handmade and sourced from international designers at competitive prices with a 30-day free return policy. Purchases over $1,000 come with a free valuation certificate issued from an Australian-qualified gemologist from the National Council of Jewellery Valuers (NCJV).

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