GASP Jeans Launches Integrated Ecommerce Website
Fashion Retailer GASP Jeans Launches Integrated Ecommerce Website
Australian fashion label GASP, boutique stockist of international clothing labels Sherri Hill and Jovani, has launched a brand new online retail offering with Australasian ecommerce specialists, Solutionists. www.gaspjeans.com.au boasts full integration with their Point of Sale system, Counter Intelligence, delivering real time stock levels and pricing online.
The GASP website has been an immediate success, with orders being placed only hours after launch, despite no promotional activity surrounding the new webstore as of yet.
Solutionists’ integration plug-in not only automates the process of delivering a full range online, but shows users stock levels by store, right down to a particular size and colour combo should a customer prefer to visit a physical outlet. With around 65% of shoppers researching items online prior to in store purchase, GASP’s ‘Find in Store’ feature provides an invaluable multi-channel shopping experience for their customers.
GASP’s online back order service also serves to minimise the gap between their customers online and offline experiences. If a particular item is out of stock the estimated delivery date will be calculated and displayed, allowing a customer to purchase with the understanding of a later dispatch date. GASP’s bespoke Couture range is also facilitated online, with customers given the ability to browse the Couture range, and send an enquiry form to GASP if interested in a custom garment. The enquiry form captures the code of the style the user is browsing, and requests their dress size in order to minimise the amount of admin time at the GASP’s end.
James Gilbert, Director of Solutionists, says GASP’s ability to understand the need for a seamless experience between their online and offline channels will prove to be an integral part of their multi-channel success. “Many retailers treat their webstores as standalone shops, where their customers are expecting an integrated experience. If they (customers) can get it in store, whether “it” is product, stock availability, customer services or loyalty schemes, they expect to get it online as well. This inability of many retailers to meet their customers’ expectations is the crux of many failed online ventures.”