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Innovation

Footballers find market for stylish, gender-neutral nappy backpacks

Two Australian footballers turn entrepreneurs have kicked off a fashion label by creating nappy backpacks for modern parents.

Bag company One Nine has launched its leather nappy bags designed to be functional and suitable for both mothers and fathers.

One Nine was founded last November by Brisbane Roar FC defender, Jack Hingert, and Asean AFC player, Isaka Cernak, after noticing dads were reluctant to carry around traditional, feminine-styled nappy bags.

Hingert claims that venturing into nappy bag company is kind of out of left field for them, given they are professional footballers. 

One nine nappy backpack
The One Nine nappy backpack.

Regularly seeing friends and teammates who are new dads being made fun of when they bring their partner’s feminine-looking nappy bags to training and other social gatherings gave them the idea to create gender-neutral bags for parents.

“Modern parenting means more involvement with your partner resulting in an increase in sharing tasks and responsibilities. We believe products for parenting should encourage and promote the inclusion of both mums and dads,” the pair said in a statement. 

The product features 14 functional compartments, complimentary monogramming or personalisation for the bag tag and accessories, complimentary changing mat, matching customisable bag tag, ultra-durable top-grain leather and fully padded back and shoulder straps.

One Nine is a unisex bag company from Brisbane, Australia that makes personalised leather bags and accessories for modern parents. 

Both founders aim to change the buying behaviour of parents in choosing products that promote modern parenting ideologies.

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