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Flora & Fauna owner BWX appoints new Group CEO

BWX has appointed Rory Gration as the group’s new CEO and MD, effective March 1. The succession in leadership comes with an anticipation of strong revenue growth for the current financial year.

Dave Fenlon will remain the board’s non-executive director.

“This is the right timing, particularly with the opening of our new facility and following successful completion of the Go-To acquisition, integration of the Flora & Fauna business, and given our strengthened capability globally,” said Fenlon.

With the company’s manufacturing facility all set to open in March, BWX chairman Ian Campbell said Gration has played an important role in the company’s global expansion. The group acquired leading vegan and eco-friendly retailer Flora & Fauna last year as a bigger push into the vegan cosmetics market, which is projected to grow to US$20.8 billion by 2025 according to Statista.

Speaking to Inside Retail last year, Julie Mathers, Flora & Fauna founder and CEO, noted that the younger generation is focused on purpose-driven brands. 

“They’re focused on better products, and BWX recognises that this is a growing market and it’s not slowing down,” said Mathers.

Flora & Fauna is home to key categories of beauty, personal care, lifestyle, baby and kids, pet, food and health products.

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