Farmers Pick expands grocery subscription service into Queensland

Kaycee Enerva

18th Aug 2023

Grocery subscription service Farmers Pick has branched out to Queensland and will deliver its “imperfect” fruits and vegetable boxes to more than 1.5 million households across the state.

Headquartered in Morningside, Brisbane, the company will service South East Queensland from the Gold Coast to Bundaberg. 

The company has been helping combat food waste in the country since 2020 and has successfully rescued over 1.5 million kg of produce. It achieved this by selling produce that does not fit the supermarkets’ standards for fruits and vegetables at 30 per cent less than the store price. 

Josh Ball, co-founder of Farmers Pick, said the expansion is a step towards that startup’s goal to help eliminate food waste and provide Australians with sustainable food options.

As grocery prices are increasing throughout Queensland, co-founder Josh Brooks-Duncan said the expansion into the state is also a big win for consumers. 

“Over 30 per cent of food never leaves the farm. If a fruit or vegetable has a small mark or is ‘non-standard’ in shape or size, they are rejected by major supermarkets,” said Brooks-Duncan.

“By working with farmers to save fruit and vegetables that would be otherwise wasted, Farmers Pick helps save consumers up to 30 per cent on their grocery shop each week – a much-appreciated saving at a time when food prices are soaring”.

Aside from fruit and vegetable boxes, consumers can also avail of the Farmers Pick Pantry offering, which features alternative milk and preserves like peanut butter. 

Farmers Pick fruit and veg boxes start at $36 for a solo box, which features 6kg of fresh, perfectly imperfect produce across 16-20 varieties.