G & M Cosmetics ranked most recognised brand in China
Australian Creams, a cosmetics brand owned by G & M Cosmetics has been ranked the most recognised brand in China in a recent index compiled by Monash University and Digital Crew of Sydney.
The family-run business beat out major brands such as Qantas, Crown Casino, Weet-bix and Penfolds to earn the top honour ont only in the skincare range, but across all Australian brands and categories exporting to China.
More than 5,400 mainland Chinese were surveyed across 70 Australian brands to arrive at this result.
The result reflects the fact that G & M Cosmetics was an early in the China market around two decades ago, and now does $5 million in direct sales annually through Alibaba’s Tmall platform, JD.com and VIP.com, as well as through major retail partners including IGA.
Since opening in Taren Point in Sydney’s Sutherland Shire in 1996, G & M Cosmetics has manufactured over 60 million products from its facility, last year opening an extension to its local production plant.
According to the founder of G & M Cosmetics, Zvonko Jordanov, who Internet Retailing interviewed for a podcast last year, the company’s brand recognition in China has grown through mainland Chinese tourists to Australia, residents and students returning home with G & M’s high quality and affordable skincare products as gifts range for their family and friends.