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Innovation

Department store tests ‘virtual fitting service’

Korean department store, Lotte, will implement a ‘virtual fitting service’ for customers to try on clothes, without actually putting them on.

The service uses a special mirror that provides a virtual reflection of the customer wearing the clothing by applying a 3D image of the product to the customers’ body. It will also help customers to save both time and the nuisance of having to try on different clothes. The service is expected to launch in the latter half of 2016.

Lotte will also install 3D foot measuring devices in the third quarter, at shoe stores located in its flagship store, and Jamsil and Yeongdeungpo branches. The devices can measure a customer’s  foot in just two seconds, and recommend products based on a client’s foot size and shape.

“We’re trying to create a more convenient environment for our customers by making use of the latest advanced technologies,” said Lee Wan-shin, chief of marketing at Lotte Department Store.

“We’ll continue our efforts to make store visits a more pleasant shopping experience.”

This story first appeared on Inside Retail’s sister site, Inside Retail Asia.

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