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Coupang opens massive Korean online toy store

Ecommerce platform Coupang has opened what it says is the largest Korean online toy store specialising in Steam (science, technology, engineering, arts and mathematics) education.

The new theme store offers more than 390,000 Steam education items at low prices.

Steam education refers to a creative teaching framework that integrates the five disciplines. It started as a Stem initiative in the US, and later arts was added to the mix. Unlike the traditional lessons, this latest education trend uses fun games to learn knowledge and senses that can be applied in a daily setting. The initiative encourages children to think comprehensively and flexibly, which contributes to their creativity.


At Coupang, customers can find art supplies, blocks, remote control toys including drones, board games as well as instructive toys that can be used as tools to learn the five disciplines, grouped by age category as well as toy type.

Flagship items include the Lego Boost 17101 unveiled at CES 2017 in Las Vegas. The toolbox offers hands-on experience of building a robot, cat or a car.

Lee Byeong-hee, the head of baby category in Coupang, says the Steam initiative has been widely accepted as a new teaching method to nurture talents for future.

“Customers can take advantage of the opening promotion and shop top educational toys from various brands at affordable prices.”

Coupang is one of the world’s largest and fastest growing e-commerce platforms.

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