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Commerce platform behind Spell, Reformation goes open source

US-based software company Workarea has put the source code for its commerce platform on GitHub, making the technology available for any online retailer to access and implement in their own business.

The platform is used by major US e-commerce companies, including sustainable fashion brand Reformation and online flower delivery company Bouqs, as well as Byron Bay brand Spell & The Gypsy Collective.

Bill Tarbell, Workarea’s vice president of marketing, said the innovative way these retailers have used the platform inspired the company to make it open source.

“Workarea Commerce has allowed them to build the experiences they want, faster. It’s in the spirit of making this type of innovation accessible to everyone, we have decided to go open source,” he said in a statement.

While the commerce platform’s primary function is for online transactions, it also enables several back-of-house retail applications, POS and clienteling functions through APIs.

Reformation’s magic mirror technology, where customers can request clothes from dressing room touchscreens, was built on the system.

Workarea pitches its offer as an agile, affordable alternative to the major platforms in the space, such as Adobe’s Magento, or Salesforce’s Commerce Cloud.

The US software company noted that even if retailers are happy with their commerce platform, they may still benefit from increased transparency in the platform selection process as a result of its move to make its technology open source.

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