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Coffee trading platform Greensquare launches crowdfunding campaign

Coffee trading platform Greensquare has launched its equity crowdfunding campaign to fund the optimisation of its supply chain and meet the growing demand from within the coffee industry.

The online platform has more than 200 registered Australian coffee roasters and offers about 450 products from 10 suppliers. It also serves as a virtual green coffee buying assistant, reducing resources, friction and risk in the sourcing and management process. 

“As global coffee demand continues to rise, it’s crucial we optimise every step of the supply chain,” says Caleb Holstein, co-founder of Greensquare.

The global specialty coffee market is projected to grow 11.3 per cent annually from 2023 to 2030, and to meet the growing demand, Greensquare said the coffee industry will need to increase production by up to three times by 2050 – an additional 4 million to 14 million tonnes of coffee each year. 

Chris Meier, co-founder of Greensquare, adds: “With the current inefficiencies, any miscommunication or error directly affects the cost and quality of the final product, posing a significant threat to our coffee supply.” 

“Greensquare seeks to mitigate these risks and ensure coffee accessibility for all.”

The platform is backed by SquareX Innovations, a modern agricultural trade platform, and Meier explains that the company’s journey doesn’t end with Greensquare, as it has received licensing inquiries from other agricultural industries, such as grain and fish.

“We will continue to explore these opportunities,” he concluded.

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