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ChatGPT to bring advertising feature to Australia

OpenAI will be bringing adverts to ChatGPT’s Australian users, following the technology’s trial in the US.

First announced in mid-January, OpenAI said the feature could be “transformative” for businesses.

“The best ads are useful, entertaining, and help people discover new products and services,” the company said. “Given what AI can do, we’re excited to develop new experiences over time that people find more helpful and relevant than any other ads.

“AI tools level the playing field even further, allowing anyone to create high-quality experiences that help people discover options they might never have found otherwise.”

Media and marketing publication Mumbrella reports that the adverts will only be introduced to free-to-use customers. OpenAI said the introduction of ads will not affect ChatGPT’s responses.

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