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Breville launches coffee subscription service

Coffee machine brand Breville has launched a new coffee subscription service delivering freshly roasted coffee beans directly to consumers.

Dubbed – the website complements Breville’s existing portfolio of coffee products and hosts more than 65 coffee options and roast profiles along with dedicated expert advice, guidance and tips for the best brew.

Customers can also filter coffee selection by category such as brew method, roast preference, blend, certifications or single origin.

Jim Clayton, CEO of Breville, said customers rely on the brand to deliver a true speciality coffee experience at home.

“By partnering with these roasters, we are able to support the specialty coffee community both in Australia and abroad, the coffee farmers who supply them, and help Australians find the right beans for their taste and machine.”

Australian specialty coffee roasters joining the launch are St. Ali, Pablo and Rusty’s, Veneziano, Proud Mary, Seven Seeds, Allpress and Padre.

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