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Big Red Group appoints chief sustainability officer, Jemma Fastnedge

Jemma Fastnedge has been appointed the chief sustainability officer of Big Red Group, the experience marketplace.

In the newly created role, Fastnedge will head the company’s environmental, social, and governance agendas across the organisation and its brands such as RedBalloon, Adrenaline, Experience Oz, Local Agent and Lime&Tonic.

She has nearly 20 years of experience spanning operations and general management and was most recently COO at Big Red Group.

Big Red Group’s co-founder and CEO, David Anderson, said social impact and governance are “core” to the business.

“We’ve been ambitious in the positive environmental and societal legacy of the business, and we’re excited to have Jemma solely focussed on bringing this to life at a time when the broader travel industry is bouncing back.”

Fastnedge added: “We have a responsibility to protect the natural environments, cultural diversity and heritage we showcase through the experiences we sell. I am eager to take the whole organisation on a journey, and also to support our thousands of experience providers to deliver positive change.”

Big Red Group will commit to net zero emissions over the next year sourcing all power within its control from renewable sources. It will also reduce its scope 3 emissions, working with more than 2500 supply partners.

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