Bibendum Wine Co and Kaddy partner in premium push

Rakshnna Pattabiraman

19th Jul 2022

Wholesale beverage marketplace Kaddy has partnered with wine and spirit distributor Bibendum Wine Co to “premiumise” its offering.

Kaddy is a B2B platform that connects wholesale alcohol beverage suppliers to businesses, bottleshops and pubs directly.

The marketplace incorporates features such as pricing templates to manage trade discounts and volume deals, freight pricing tools, and a provision to communicate with sales representatives from their usual suppliers on the platform.

The new upgraded partnership follows a previous agreement between Kaddy’s owner DW8 and Bibendum via its Winedepot business from last year.

Rich Coombes, Kaddy’s head of commercial, said that although Bibendum was first launched on Winedepot Market in May last year, the platform lacked trade-specific functionality to assist buyers.

“The launch of Bibendum Wine Co partnership on Kaddy Marketplace offers our customers access to one of the country’s most sought after portfolios of wines and premium spirits while introducing more of Bibendum customers to the Kaddy platform benefits.”