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Beer Cartel launching crowdfunding campaign

Beer Cartel is poised to be the next online retailer to convert the successes of Covid-19 into capital, with the alcohol delivery business announcing it will be performing a crowdfunding round soon.

While little details have been shared, co-founder Richard Kelsey said he wants to open up investment opportunities for Beer Cartel’s customers and allow them to own a stake in the business.

“We had a really successful 2020 and see that buying craft beer online is only going to grow from strength to strength over the next five years,” Kelsey wrote on Facebook.

“[We’re] going to be doing a crowdfunding raise in the coming weeks.”

The business was founded in 2009 by Kelsey and Geoff Huens out of an interest in good beer, and a seeming lack of it in Australian pubs and brewhouses.

A number of large scale e-commerce companies have stepped up their operations in the last year, from Adore Beauty launching its $270 million IPO in October, to Outland Denim’s successful $1.3 million crowdfunding effort.

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