Australian Geographic unveils e-commerce shop
Australian Geographic has launched its own online store expanding its footprint into the digital space.
The new Australian Geographic shop will complement the brand’s existing website and will sell products across categories including toys, books, gadgets, homewares and archival magazines.
MD of Australian Geographic Sharon Wilson said the company’s new offering will be an engaging tool to connect with Gen Z and millennial followers who are interested in conservation and adventure.
The company will also contribute 100 per cent of its profits from the Australian Geographic Shop to the Australian Geographic Society to support key conservation programs and initiatives.