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E-commerce

Aussies flocked to Amazon for games and household goods

Amazon Australia has declared its second annual Prime Day sale a success, saying in a media statement that July 15-16 was the biggest two-day shopping period since it launched in the country at the end of 2017.

The company did not disclose its total sales from the 65-hour shopping event – Prime Day was 17 hours longer in Australia than the US, thanks to the time difference – but said in a statement that Prime members saved millions of dollars on discounted items.

Some of the top-selling items in Australia were Nintendo Switch video games, Finish Powerball dishwasher tablets, Huggies nappies and Philips Hue smart lights, alongside Amazon products, such as its Echo Dot smart speaker, Kindle Paperwhite e-reader and Fire TV Stick.

“We were delighted to see Prime members in Australia getting the most out of our epic deals, making Prime Day the biggest shopping event in Amazon.com.au’s history,” said Rocco Braeuniger, Amazon Australia’s country manager.

“With tens of thousands of products available at discounted prices, it was great to see Aussies snapping up deals on everything from Amazon devices to everyday essentials, and smart home devices to video games.”

Globally, Amazon said it welcomed more new Prime members on July 15 than any previous day, and saw nearly as many sign up on July 16, making these the two biggest days for new members signups in its history.

“We want to thank Prime members all around the world,” said Jeff Bezos, Amazon founder and CEO, in a statement.

“Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers.”

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