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E-commerce

Aussie seller cracks Ebay benchmark

Ebay seller OzPlaza.living has become the second Australian seller to crack the unofficial benchmark of receiving 1 million pieces of customer feedback, something just 83 sellers around the world have every achieved.

This puts OzPlaza in the top 0.0004 per cent of sellers globally.

Launched in 2009 by Werner Liu and Fung Lam (pictured above, second from left), OzPlaza sells a wide range of home and garden products, including furniture like barstools and sofas, pet products and fitness items.

The founders, who started the online business just out of university, said their focus on the customer is the secret to their strong customer feedback score.

“We’ve been successful with our business because we treat shoppers as people not transactions. This applies from everything to leading price points to quality products and everything in-between,” the founders said in a statement.

“We’re clear in what we’re selling with detailed descriptions and thorough quality control checks to make sure our customers get exactly what they’ve paid for.”

Offering tips for sourcing inventory, the founders suggested up-and-coming sellers keep a close eye on shops that are moving premises or  closing down, which may need to sell stock quickly at reduced prices.

“Even though their stock might not have been able to sell locally, this doesn’t mean it won’t appeal to the online market,” the said.

“Always keep a lookout for opportunities in the online space – it’s growing, it’s dynamic and it’s the future of retail.”

They also recommended taking advantage of Ebay’s Seller Hub, which they said helps them stay up to date with the latest statistics, sales and marketing information.

“We also recommend utilising eBay’s reliable support team who have helped us from our small beginnings with everything from promotions and advice to support,” they said.

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