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Aussie e-commerce startup shortlisted in World Retail Awards

Ethical health and beauty retailer Flora & Fauna has been shortlisted as a finalist in the responsible retailer category for the 2017 World Retail Awards.

“We could not be happier. We are so focused on operating ethically at every level, whether that be working with our brands and  suppliers as partners, empowering our team and customers, or seeking out great alternatives to things we use every day which are better for us, our environment and are, of course, vegan and cruelty free,” the Australian retailer wrote on its website.

Flora & Fauna was founded in Galston, NSW, by Julie Mathers in 2014 to provide vegan, organic, cruelty-free and eco-friendly health and beauty products online. In addition to its product range, the e-commerce company is focused on making retail more sustainable through several business-wide initiatives.

In July 2016, Flora & Fauna stopped using plastic bags to send out orders, saving over 500kg of single-use plastic from going into landfills. It also uses only recycled or biodegradable packing material and donates to marine conservation charities.

Mathers says smaller retailers are playing an outsize role in the push to make retail more sustainable. “Smaller retailers are pushing the envelope, while larger retailers are taking too long to come to the party,” she told Internet Retailing.

The World Retail Awards will take place on 6 April 2017, in Dubai, where the winner of each category will be announced. The shortlist for the responsible retailer category includes:

  • Boyner (Turkey)
  • Carrefour Brazil (Brazil)
  • Flora & Fauna (Australia)
  • Jumia (Nigeria)
  • Myer (Australia)
  • Otto Group (Germany)
  • TOMS (United Arab Emirates)
  • Woolworths Holdings Limited (South Africa)
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