AmorePacific launches selected brands on Amazon
South Korean beauty group AmorePacific has launched two key brands on Amazon’s Premium Beauty store in the US as it looks to build its online presence.
The beauty firm has introduced the AmorePacific and Mamonde brands on Amazon, including skincare and makeup.
“As the leader in Korean beauty, we are thrilled to collaborate and bring Korea’s best known, performance-driven brands to Amazon customers,” said Brian Lee, head of business development at AmorePacific US. “We strive for our portfolio of brands to continue significant growth in the digital space as more and more US customers pursue the convenience of online shopping.”
The skincare and makeup range launched on Amazon include the AmorePacific’s Vintage Single Extract Essence and Mamonde’s Petal Spa Oil to Foam Cleanser.
“AmorePacific’s brands cater to US customers’ continued enthusiasm for premium skincare with natural ingredients, as well as their latest interest in beauty routines as a form of self-care,” the company said in a statement.