Amazon’s Prime Big Deal Days draws nearly $10bn in sales

Harry Booth

20 hours ago

Amazon US’s Prime Big Deal Days event in October drew $9.86 billion in sales and more than 80,000 orders.

Beauty and cosmetic goods were the most popular purchases, according to Numerator insights. Apparel and shoes followed, with household essentials and wellness products tied for third.

Almost 161,000 items were purchased, Numerator said, with 34,573 households taking part.

“The majority of Prime Big Deal Days participants compared prices and products at other retailers before making their Amazon purchase,” the insights said. “The most common comparisons were to Walmart, Target and club stores like Costco or Sam’s Club.” 

“Some shoppers also participated in competing sales on the same day – 24 per cent say they planned to or already had participated in Target Circle Deal Days and 33 per cent said the same of Walmart Deals.”

Around 20 per cent of shoppers said they used the October sales event to begin shopping for the Christmas period; 18 per cent of those said they completed more than half of their Christmas shopping during the sale.

Numerator said that 35 per cent of respondents said they chose to partake due to the sales on offer. “Deal satisfaction was high, with 55 per cent stating they were very or extremely satisfied with the deals offered by Amazon,” they added. “55 per cent of Prime Big Deal Days participants say they also shopped during Amazon’s July Prime Day.”

“Among these individuals, 12 per cent said they thought the deals were better in July, and 13 per cent thought they were better in October, while 58 per cent thought they were about the same.”