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E-commerce

Amazon Prime Now delivers Hyundai cars

E-commerce giant Amazon which started out in the online book-selling business has expanded its marketplace to include on-demand test drives. For the last two weekends in August, Amazon Prime members around Los Angeles and Orange County, California, can order a test drive of a 2017 Hyundai Elantra online.

Cars will be delivered to customers’ doorsteps within two hours through Amazon’s same-day delivery service Prime Now, along with trained driving hosts from marketing agency The Drive Shop. The test drives last up to 60 minutes and customers will be directed to the nearest Hyundai dealership if they want to purchase a car.

The two-week campaign, called Prime Now, Drive Now, aims to reduce the hassle of going to a car dealership just to test drive a car. This is the latest example of consumers’ seemingly limitless appetite for the convenience of near-instant delivery, with services like Uber and Deliveroo springing up to meet demand. Amazon Prime members now outnumber non-member customers on the website, with 63 million people opting into the service globally.

Amazon and Hyundai have not disclosed the financial arrangement behind their Prime Now, Drive Now campaign. This follows another recent partnership between the two companies, which allows owners of Hyundai Genesis G80 and its soon-to-be-released G90 model remotely start their cars through Amazon Echo.

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