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Adore Beauty founders to step back from management roles

Adore Beauty’s co-founders and executive directors, Kate Morris and James Height, are to step down from their roles as chief of innovation and chief data officer, respectively, however, both will remain non-executive directors and continue supporting the company’s growth alongside CEO Tamalin Morton.

Marina Go, Adore Beauty Chair, praised Morris and Height for creating and building a successful and innovative business.

“The recent appointment of CEO Tamalin Morton, who has a history of delivering growth, supported by a very talented and diverse executive team, make it the right time for both to step back from the operational running of the business,” said Go. 

The co-founders said they remain committed to the company and its future growth prospects, and they have no plans to sell their shares.

In the latest quarter ending on March 3, Adore Beauty delivered revenue of $41.3 million, aided by a record Afterpay Day sales event. 

However, the company said that the year-on-year comparisons from Q3 2022 were challenging due to the high levels of Omicron and mandated isolation in the prior period, which drove consumption online. 

Despite this, it still saw a 6 per cent increase in returning customers, with loyalty program members contributing 64 per cent of all sales in the quarter.

Morton said the company’s revenue improved throughout the quarter, with the mobile app and loyalty program, and leveraging additional opportunities to drive adoption and sign-up.

“These initiatives support customer retention and deliver higher, more frequent average orders,” she continued.

“As the leader in a resilient category benefitting from structural tailwinds, Adore Beauty’s long-term outlook looks promising. While we are focused on delivering short-term targets, we also look ahead to ensure continued success.”

In February, the company said that returning customers drove Adore Beauty’s revenue during first half of the year.

Founded in 2000, Adore Beauty is one of the country’s largest online beauty retailers, offering more than 230 skincare, makeup, and hair brands, ranging from affordable to luxury products.

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