Vinnies NSW partners with Ebay to launch real-time livestream auctions
Vinnies NSW is partnering with Ebay Live to host real-time digital auctions, as part of a broader strategy to modernise its retail operations and engage younger collectors.
The 104-year-old charitable organisation will launch its first interactive livestream event tomorrow, September 30.
The initial stream will focus on high-value sports memorabilia, featuring items such as a signed late-1990s Sydney Roosters jersey with starting bids set at $1.
All proceeds generated from the auctions will fund Vinnies’ community support programs across NSW.
The adoption of live shopping follows the launch of the organisation’s dedicated e-commerce platform, Vinnies Finds, in May last year.
Vinnies NSW aims to expand its national reach through real-time digital auctions for rare or specialised inventory, which might yield lower returns in physical storefronts.
“We are always looking at how we can innovate and adapt to meet our supporters where they are,” said Virginia Boyd at Vinnies NSW. “The incredible response to Vinnies Finds demonstrated the huge demand for curated, sustainable shopping online.”
Boyd also highlighted that the move to Ebay Live allows the organisation to engage online shoppers in real time while ensuring that every item sold directly funds emergency housing, food assistance, and vital community care.
Last year, Vinnies Victoria launched an e-commerce platform, tapping into the growing demand for online shopping.
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