Retailers tweak delivery in lead-up to Christmas

Organic children’s clothing brand, Purebaby, and crowdsourced delivery platform, Passel, have teamed up to offer three-hour delivery for Purebaby orders in Melbourne.

The service, which costs $15, is available every day through December 24, including weekends, evenings and public holidays in the lead-up to Christmas.

Purebaby’s range includes everything from newborn babywear to toddler clothing and sleepwear with a focus on sustainable organic products and ethical manufacturing.

Meanwhile, Passel CEO and co-founder Marshall Hughes said the babywear brand is a good fit for the delivery platform, with many of the thousands of registered Passel delivery providers being working mothers in retail.

Purebaby is not the first retailer to tweak its delivery proposition in the lead-up to December.

Homewares retailer, Hunting for George, added a same-day delivery service for customers in metropolitan Melbourne last December, while beauty retailer Flora & Fauna is opening its office for customers to pick up  online orders in the final week before the holidays.

Online wine retailer, Vinomofo, is also opening up its warehouse to customers in the days before December 25 to avoid the drop-off in e-commerce purchases.